CX & Growth Agency
CX & Growth Agency
In the brisk dawn of the 1990s, a humble framing crew laid the foundation for what would become a beacon of innovation in the roofing and restoration industry. Under the visionary leadership of Doug Bartlett, this modest operation blossomed into Bartlett Roofing, a full-service enterprise servicing an impressive roster of states including Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming. With a commitment to excellence, Bartlett Roofing offers unparalleled residential and commercial roofing solutions, alongside critical storm damage restoration care.
Despite the vast landscape of success, the frontier of digital integration remained uncharted for Bartlett Roofing. As the company expanded, the need to streamline operations and enhance customer relationships became imperative. The challenge was not just to evolve, but to revolutionize the way Bartlett Roofing connected with its customers and managed its projects.
The genesis of SalesTrak marked a pivotal turn in the Bartlett saga. This technology arm, forged from three decades of industry wisdom, was conceived to transform customer relationship and production management through a sophisticated suite of tools. To bring this vision to fruition, Bartlett Roofing enlisted c308 Marketing, a maestro of user experience.
Our collaboration was crafted from the ground up, working meticulously to hone the logic, design, and functionality that would drive SalesTrak. We began by encapsulating the essence of Bartlett Roofing in a dynamic logo and comprehensive brand package, setting the stage for what would become a transformative tool.
The journey continued with the development of a robust prototype within Adobe XD. This blueprint detailed the extensive capabilities of SalesTrak, from sales tracking to administrative oversight, laying out a digital infrastructure that promised to propel Bartlett Roofing into a new era.
The handoff to Bartlett Roofing's internal development team marked the culmination of a meticulous planning and design phase. SalesTrak was poised to become more than a tool; it was to be a cornerstone of Bartlett Roofing's next phase of growth, enabling them to enhance customer engagement, and streamline operations across multiple states.