CX & Growth Agency
CX & Growth Agency
In 2018, the Idaho Lottery sought to enhance its digital presence with the goal of providing the best possible customer experience, emphasizing the element of "fun" in every interaction. Partnering with c308 Marketing, they embarked on a multi-year digital transformation journey. From launching a new website to integrating sophisticated marketing automation platforms and building a seamless multi-team development infrastructure, c308 Marketing played a key role in nearly doubling the Idaho Lottery’s online engagement and improving their insights into customer behaviors.
“c308 Marketing has become a true partner for the Idaho Lottery. They have worked hard to build trust with our team.”
The Idaho Lottery’s core objective was to create an engaging, enjoyable experience for their customers while optimizing their digital presence to manage rapid growth. Their existing systems lacked the cohesion and flexibility needed to deliver a modern customer experience. To achieve this, they needed to:
c308 Marketing approached the challenge with a multi-phase solution:
Developed and launched a new Idaho Lottery website, providing a modern foundation for a fun, engaging customer experience.
Integrated Marketo with the Idaho Lottery’s POS system and loyalty program, enabling seamless tracking of player activities and personalized interactions.
Assisted in hiring two internal developers to manage the website, while also adding a Continuous Integration/Continuous Deployment (CI/CD) process to streamline collaboration between multiple development teams managing the Idaho Lottery’s infrastructure. Additionally, c308 integrated the Brand Movers platform into Marketo to further enhance the loyalty program.
Built and launched a mobile app to facilitate participation in the VIP Club, making it easier for users to engage with the lottery on-the-go.
Transitioned the Idaho Lottery’s marketing automation from Marketo to HubSpot, improving customer service capabilities and overall marketing efficiency.
Currently developing an updated mobile app focused on increasing engagement opportunities through personalized content tailored to player interests and behaviors.
Through these efforts, c308 Marketing has helped the Idaho Lottery nearly double its online engagement. The integration of loyalty programs, marketing automation tools, and mobile apps has improved the customer experience while maintaining the fun, engaging nature of the brand. The addition of internal developers and a CI/CD process has also enabled the Idaho Lottery to maintain and enhance its infrastructure more efficiently.
c308 Marketing’s partnership with the Idaho Lottery highlights the value of a customer-centric, data-driven approach to digital transformation. By aligning the Lottery’s fun and engaging brand with modern marketing technology and robust development processes, c308 Marketing has set the Idaho Lottery on a path for continued growth and success, with a clear focus on delivering the best customer experience possible.
In the brisk dawn of the 1990s, a humble framing crew laid the foundation for what would become a beacon of innovation in the roofing and restoration industry. Under the visionary leadership of Doug Bartlett, this modest operation blossomed into Bartlett Roofing, a full-service enterprise servicing an impressive roster of states including Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming. With a commitment to excellence, Bartlett Roofing offers unparalleled residential and commercial roofing solutions, alongside critical storm damage restoration care.
Despite the vast landscape of success, the frontier of digital integration remained uncharted for Bartlett Roofing. As the company expanded, the need to streamline operations and enhance customer relationships became imperative. The challenge was not just to evolve, but to revolutionize the way Bartlett Roofing connected with its customers and managed its projects.
The genesis of SalesTrak marked a pivotal turn in the Bartlett saga. This technology arm, forged from three decades of industry wisdom, was conceived to transform customer relationship and production management through a sophisticated suite of tools. To bring this vision to fruition, Bartlett Roofing enlisted c308 Marketing, a maestro of user experience.
Our collaboration was crafted from the ground up, working meticulously to hone the logic, design, and functionality that would drive SalesTrak. We began by encapsulating the essence of Bartlett Roofing in a dynamic logo and comprehensive brand package, setting the stage for what would become a transformative tool.
The journey continued with the development of a robust prototype within Adobe XD. This blueprint detailed the extensive capabilities of SalesTrak, from sales tracking to administrative oversight, laying out a digital infrastructure that promised to propel Bartlett Roofing into a new era.
The handoff to Bartlett Roofing's internal development team marked the culmination of a meticulous planning and design phase. SalesTrak was poised to become more than a tool; it was to be a cornerstone of Bartlett Roofing's next phase of growth, enabling them to enhance customer engagement, and streamline operations across multiple states.